Spark Empathy

Understanding emotional subtleties is important for businesses, as customers’ emotional states can have a significant impact on a brand’s success. As the empathy economy continues to take hold, it will fundamentally change customer engagement, forcing brands to find the right blend of automation and human interactions. Brands must tailor interactions to meet the unique preferences of consumers. Although it may be counterintuitive, technology will play a critical role in humanizing the way a brand connects with their customers. According to recent reports from Gartner, Artificial Intelligence (AI) will be able to better detect human emotions than people. AI has created monetary or business value for people and  businesses  with its ability to detect and even simulate human emotion, a capability that will transform customer service, virtual assistants, robotics, factory safety, healthcare and transportation to name a few. With all that being said, companies that adapt to this new economy will take the lead in growing customer lifetime value. People who adapt to this new approach will benefit from high-value change.

It’s time to put Empathy first.